Mercedes-Benz S-Class Launch

This is the beginning of a 102-pp launch brochure I wrote for the 2000 S-Class. It was integrated with a Lowe & Partners/SMS TV and print campaign that compared the arrival of the new S-Class to the first moon landing and other breakthroughs. The positioning, from Lowe: Calling the new S-Class a car would be an understatement on the order of calling the Mona Lisa "a painting."